Mobile Impact

The MI Consulting team is truly unique in our ability to rapidly deliver a wide range of projects. We believe that the collective knowledge, collaboration methodology, and extensive experience of our team delivers greater value than traditional contracting approaches.

Our team is ready to provide high impact, real-world results with a dedication to quality and a focus on delivery. Our mission is to provide high quality, strategic, technical, and business consulting solutions by means of sharing and applying our knowledge and experience.

Shawn D. Bayle

Partner and President

Shawn has extensive technology and business experience as a business leader and sales executive. Shawn has led commercial development, sales, product management, and marketing of many product lines. His forward thinking and energetic approach to technology has delivered new hardware and software products to market success. Using a broad, cross functional background, his career has included many customer facing roles leading to a unique understanding of how to define projects and deliver high performance solutions. Using his background in executive management, Shawn founded the Mobile Impact Group to address the need for targeted technology solutions that produce rapid and profitable results by using specialized professional services to simplify and speed complex projects.

Previously, as VP of Business Development at TeleworX, Inc. Shawn built a mobile data practice and grew the transport engineering services business. At Ericsson, Inc. Shawn used his versatility in a variety of roles that included: Core Technology Development, Product Management, Sales Management, and Network Applications Systems Sales. During his tenure, he landed multiple contracts each valued at over $100 Million. His product responsibility included mobile devices, Intellectual Property licensing, and network infrastructure and systems. Shawn managed sales teams and major account relationships for Tier 1 mobile operators, national retailers, and chipset vendors.

Additionally, Shawn worked in chipset marketing for AT&T Microelectronics and embedded processor applications engineering for NEC Electronics. Shawn led the commercial development and launch of numerous chipsets in the cellular, voice processing, and embedded control markets.

Shawn holds a MS Computer Engineering degree from Boston University, a BS EE with a concentration in Computer Science from Lafayette College, and numerous MBA courses in Leadership, Business Management, and Product Marketing. Shawn authored US and international patents.

Jeff Tripp

Partner and Principal


Jeff is a versatile, analytical executive that makes him ideally suited for creating new products and directing product/engineering teams. His entrepreneurial background coupled with his ability to rapidly produce results has propelled Jeff to deliver sophisticated products and implement end-to-end solutions. Jeff is a strategic thinker, problem solver, and decision-maker adept at finding answers to complex issues by exercising leadership skills, creating relationships at all levels, defining / implementing detailed plans, and executing to the plans objectives.

Jeff’s unique and wide ranging skill set has inspired him to successfully lead in a variety of roles that includes technology development, business development, systems engineering, project / program management, product management, contract negotiations, sourcing within supply chain management, and managing professional services. Jeff is a leader that actively contributes towards achieving project goals. He is devoted to automating processes and systemizing operating structures to create organizations that are efficient, high performing, and have a free-flow of information to allow real-time actions to be taken by team members.

Jeff has had an adventuresome career that has seen him lead and develop integrated circuits, direct cross-functional teams to deliver intricate products and services to market, create corporate “start-up” teams, and become an entrepreneur. He has defined operational processes, written business plans, analyzed market conditions, and provided strategic direction. Jeff enjoys a diversity of projects and his broad background provides the confidence for him to work collaboratively or as an independent contributor.

Jeff holds a MBA degree in finance from DePaul University and a BS degree in computer engineering from the University of Illinois. He is a certified PMP and an innovator with five patents issued.

Joy Maguire


Joy brings expertise in telecommunications services: mobile devices and systems, WLAN, personal area, optical and intelligent networks, wireless Internet devices, applications, technologies and standards. As high-tech industry veteran, Joy has held executive roles in Product and Business Management, has maintained a deep presence in Industry Standards groups, and has consulted with industry leaders throughout her career.

Previously, she was Vice President of Marketing at C Speed Corporation, a developer of MEMS-based optical switching subsystems. Prior to C Speed, she served as Vice President of Global Wireless and Mobility Solutions for Razorfish and has previously been Sr. Director of Product Management, Marketing and Business Development for Mitsubishi Wireless Communications, Inc. where she developed and launched the world’s first commercial Smartphones and developed partnerships with carriers, infrastructure vendors, software developers, system integrators and value added resellers. Before joining Mitsubishi Electronics, Joy held product management, market management and business development positions at Centigram Communications Corporation and AT&T. At Centigram, she developed and delivered an Enhanced Services consulting program for carriers and network operators.

Joy is a current member of the WCA RFID SIG, the WIC Enterprise, and M2M Committees and chaired the CTIA Enterprise Action Team sub-committee on Standards and Industry Groups. Joy founded and chaired the WAP Forum Specification Requirements Committee (SRC), which developed and prioritized market requirements for next generation specifications. She served on the Wireless Data Forum’s Board and chaired the ISDN User Forum Messaging and Answering Team. Wireless Week recognized Ms. Maguire as one of the most influential women in wireless.

Richard "Skip" Bryan


Skip is a seasoned consultant and technologist with over 25 years experience in terrestrial and satellite wireless communications, business management, and engineering covering GSM-TDMA, microwave communications, 802.xx, Bluetooth, wireless services, and mobile Internet solutions. He has developed device and service specifications including functional requirements for device testing, device middleware and application environments, mobile browsing, and has developed, executed, and evaluated RFPs and vendor bake-offs for mobile device applications and operator data services.

Prior to consulting, Skip spent 9 years at Ericsson in a variety of management roles in both the mobile phone and systems divisions, starting as an engineering manager for Ericsson's handset team, designing the world's smallest dual mode digital handset. Subsequently he became Director of Product Management for data accessories where he served as a founder of and Director on the WAP Forum Board. He authored the wireless data strategic plan for client-server data wireless systems and was responsible for mobile ecosystem roadmaps to address the emerging smart phone and applications market. Later, he served both as Director of Data Technology Marketing and Americas' Area Manager for Technology Licensing. Moving to the Ericsson Systems division, he provided strategic planning for data applications services guiding strategy development leading to: the deployment of ADA-compliant mobile phones, Smart Phone functional requirements, virtual wireless network operations models, and operator wireless applications including ring tones, music sales, and mobile positioning services.

Prior to Ericsson, Mr. Bryan was Engineering Vice President at ST Systron Donner Corporation holding responsibility for microwave communications components, subsystems, and instrumentation for military communications and electronic warfare products. Previously he worked at Hughes Aircraft Company where he held a number of engineering roles responsible for wireless and communication systems including design of microwave communication satellite receivers, frequency synthesizer subsystems, and transmitter circuits. His responsibility included design, production development, and test and verification. Skip holds both BS and MS degrees in Electrical Engineering and has served on several industry standards groups including: the IEEE Microwave Theory and Techniques Society (President in 1997), the Bluetooth Special Interest Group, and the WAP Forum.